1xBet white label sportsbook kickstarts Melbet growth

1xBet is ready to meet the problem of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.

The sports activities wagering company has go about obtaining more licences to increase the number of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “This past year, because we received so many requests for B2B centered partnerships, we made the decision to make several white labels.

“The knowledge turned out to be quite successful, which stimulated the new B2B path for our company. Melbet.com shows active growth since operating the new platform.”

1xWager, whose main functional activity is certified by the regulators in Curacao, is convinced it can deal with the needs of multiple companions, having set up support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning several different time areas.

Kiriushin continued: “We have already built up significant experience in operating our B2C system in various countries across several continents. This means we understand exactly what our players need.

“Obviously, global design changes extends the time, but we are focused on producing modern, in-demand, simple and high-capacity betting products. We make an effort to make our product as clear and simple for everybody as you can, while implementing virtually all design recommendations from our B2B companions.

Andrea Pirlo joins 1xBet as brand ambassador

Andrea Pirlo, one of the most revered players in recent football history, has became a member of 1xBet as a brandname ambassador in a deal that will run for the whole of 2018.

Pirlo, who’ll feature in 1xBet promotional initiatives and take part in marketing occasions, made this announcement on his Facebook page: “I’m happy to announce my ambassador relationship with 1xBET company. We have many good occasions ahead!”

Meanwhile, a declaration from the 1xBet press service read: “We’ve put a lot of thought into choosing our ambassador. As a constantly growing brand, we needed a distinctive personality because of this role.

“Andrea Pirlo ticks all the boxes. We’ve a lot in keeping; Pirlo has always well known his opponents, adopted the principles of fair play and was large with his aids. Similarly, at 1xBet we value our customers and companions and we respect our competitors.

“Andrea Pirlo online futbol bahisleri nerede is a star and we are honoured to utilize him. He will help participate our target audience all over the world. Joining causes with one of the world’s biggest football stars is the first in several ambitious projects planned by 1xBet for 2018.”

Before retiring at the end of the 2017 MLS season, Pirlo enjoyed a decorated career in football, winning six Serie A titles, two Coppa Italia’s, two Champions Group’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ honours than some other player.